A Bit of Background

My time at Imperial College London taught me that emotions are as important as solutions.

That means I write poetry where appropriate and apply first principles and rigorous analytics where necessary.

From writing code that made lives easier, to a brief stint as a tech founder, I now write words that turn emotions into actions.

As a strategic copywriter I realise that you don't need words, you need results.

Here’s the thing, I won’t do any selling to your customers. I only work with startups whose products I believe in.

That way when we’re not trying to convince your customers of anything.

We’re simply clearly communicating the value of what you do.

What's the biggest bottleneck your business is facing?

Let's start there and work out how words can scale your business.

Email Me

A Few of My Favourite Things


'It seems to me that a good formula to test the quality of a novel is, in the long run, a merging of the precision of poetry and the intuition of science.'

- Vladimir Nabokov


Claire de Lune by Claude Debussy.

Music is the space between the notes.

- Claude Debussy


Fiction: The Little Prince by Antoine de Saint-Exupéry

It is the time you spent on your rose that makes your rose so important.

- Antoine de Saint-Exupéry

Non-fiction: What I Talk about When I Talk About Running by Haruki Murakami (or anything by Murakami really).

Pain is inevitable. Suffering is optional.

- Buddhist Principle


Kind Hearts and Coronets - timeless dark comedy with the best acting performance of all time by Alec Guinness.

Kind hearts are more than coronets, And simple faith than Norman blood.

- Edith D'Ascoyne

TV Show

Kaiji - one of the core inspirations for Squid Game.

No matter how old they get, they'll continue to say...

"My real life hasn't started yet. The real me is still asleep, so that's why my life is such garbage."

They continue to tell themselves that.

And they age.

Then die.

- Nobuyuki Fukumoto

Chess Openings

White: Queen's Gambit, Black: Sicilian.

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

- Raymond Chandler

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